BMW
Description
BMW enlisted our creative team to lead the visual direction and execution for their BMW X3 campaign. The brief was to produce high-impact imagery and video content that captured the vehicle’s versatility and refined engineering. We selected scenic locations that balanced urban sophistication with rugged terrain, staging the X3 in both action shots and hero compositions. Using dynamic camera rigs and drones, we shot cinematic footage and stills, later enhanced with color grading and compositing to bring out the X3’s aggressive elegance. The final assets were distributed across digital, print, and dealership screens, contributing to a measurable uptick in showroom traffic during the campaign window.
Services
Creative Direction & Photography
Technologies
RED Komodo 6K, DJI Mavic 3, DaVinci Resolve