Sprite

For Sprite’s summer digital campaign, we were tasked with producing a playful, culturally resonant visual series that could drive engagement across platforms like Instagram and TikTok. Centered around the theme of “refresh your vibe,” we created bold, animated graphics paired with lifestyle photography of diverse youth audiences enjoying Sprite in vibrant urban settings. To match Sprite’s energetic tone, we integrated fast-paced editing, dynamic type treatments, and vibrant green/yellow color palettes. The campaign performed exceptionally well, achieving millions of impressions and above-average engagement rates within its first month.